About Us |
How we are different.Since 1991, DMP has had an extraordinary track record of helping our clients achieve success. This woman-owned corporation grew from a call center into a full service direct marketing agency emphasizing business-to-business lead generation. Here are just a few of the features that set DMP apart: |
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Embedded call center. The human touch assures the application of the right message at the right time to achieve opportunities others miss. An in-house B2B call center enables us to be nimble in gathering information for the benefit of our clients. Why is a campaign not working as expected? How has a competitor’s challenge affected us? DMP provides the answers to questions like these in real time. Learn more. Go-to-Market protocols. Would you like to be able to calculate your ROI before you market a new product? Do you want to know what leads need to be generated at each point in the reverse sales funnel? Our rigorous analytics and predictive modeling can help you calculate your risk and reward before you put your budget in play. Learn more. Building and filling the “sales pipeline”. Most of our clients depend on a steady flow of leads meeting specific characteristics; this sales pipeline is the lifeblood of their operation. Too many leads can be as big a problem as too few. We view our lead generation efforts as the first step of a process that will continue to develop (nurture) potential buyers until they turn into satisfied customers. Learn more. Lead management, lead scoring and nurturing. Our lead management, lead scoring and marketing automation systems, along with our touch services, deliver the right volume of qualified opportunities to achieve revenue goals. DMP customizes sales lead scoring criteria according to client spec. Each prospect is assigned a lead score which in turn triggers the next step or event in the nurture process. By integrating the human touch into the lead scoring process, clients receive not just a rank or score, but valuable intelligence about how the market is responding to a particular campaign. This ability to assess information in-the-moment and make adjustments, can often lift a “C” or “B” lead to “A” status or, alternatively, realistically downgrade the status as necessary. Detailed reporting and marketing analytics. Because DMP’s methods are founded in database marketing (embodied in the proprietary LeadCenter database and contact center platform which is available to all our clients), no information is lost or wasted and we never need to guess about the success or failure of a campaign. In addition, sophisticated executive dashboards allow our clients to track their campaigns closely and make adjustments as required. Learn more. Global reach. Increasingly, campaigns created in the U.S. must be extended to other geographic regions. Translating a marketing campaign is just the beginning; you also need to be able to reflect local culture and marketing practices while following regulations in such areas as opt-in permissions, rules on product delivery and much more. Our experience and global network of partners ensure that your success does not stop at U.S. borders. Learn more. Consulting and diagnostic services. Unsure why your current program is not performing as expected? Need recommendations to help decide what to do next? Our consulting and diagnostic services—available with no commitment to an ongoing relationship with DMP—can help you pinpoint action areas for appropriate implementation. The extensive reports provided with these engagements are an excellent introduction to our methodology, whether you continue to work with us or not. This service can be used to validate your current go-to-market plans. Marketing automation platform. DMP provides the right marketing and call center automation tools as part of the package. If you have a marketing automation platform in place, we can integrate with it. CRM Interface. DMP can interface with most CRM and SFA systems - from Salesforce.com to Siebel and others. |
“You guys are on a ROLL... The black box lead and this storage system lead show that your callers are intelligent folks and can roll with the customers wherever they take you in the conversation (it also shows a command of our product line-up which also gives me confidence). These qualities are very valuable to me.” Scott Grams
Laurie Beasley
Member Direct Marketing Association
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