DMP employs a strategic sales, marketing and account coverage methodology, which utilizes trained, multi-channel contact center staff and direct marketing resources, combining digital and off-line touches. This strategy supports all sales channels, such as quota-driven, inside sales reps, field sales and channel partners.
We take this holistic approach because we know that it takes an average of 7-13+ touches to convert a cold prospect into a sales-ready lead. The entire process forms a closed-loop customer acquisition strategy that permits continuous business intelligence gathering on prospects and customers, which in turn aids in the development of future marketing initiatives.
For a case in point, please read Anatomy of an Award-Winning Demand Creation Campaign. It outlines how DMP managed a myriad of moving parts to help rocket sales-ready lead results by 77% for its client Anritsu, enabling them to achieve a 41 to 1 ROI and win a coveted Echo Award in the Information Technology category.
We offer a full range of marketing services which can be engaged individually or in combination. Please click on any of the services to the right to find out more.