Debra da Costa founded Direct Marketing Partners in 1991, passionately believing in the goal of creating an effective marketing company truly responsive to the individual needs of clients. To this end, she structured DMP so that the company would be large enough to have the depth of expertise required by corporations with worldwide interests, but of a size that would permit close project participation by all the firm’s senior staff, as well as flexibility, scalability and customization in a somewhat rigid contact center world. For more than two decades, Debra has helped shift the lead generation model from quantity to quality and market-ready to sales-ready. She has done this by leading a team that stays ahead of the technology curve, combining the human touch within the multi-touch process. Early on, Debra developed nurturing campaigns and continues to tailor them to the ever increasing output from marketing automation. She has also guided her company and the industry by evolving database marketing to metrics-based marketing and is considered a pioneer in this metrics-based approach to demand generation.
In her career, Debra has held several design and technical positions with public agencies in both Canada and the U.S. Before creating DMP, Debra was the President of Debra da Costa Consulting, where she was responsible for high-tech industry marketing campaigns for industry leaders at the time such as Digital Equipment Corporation.
For the past several years, Debra was named one of the “50 Most Influential People in Sales Lead Management,” by the Sales Lead Management Association (SLMA). In 2011, she was one of SLMA’s “20 Women to Watch” winners and in 2017, named one of the “20 Women Leaders in Business”.
A native of Los Angeles, Debra holds a B.S. and M.L.A. from University of California, Berkeley.