“TEST THE WATERS” PILOT PROGRAM
Before your marketing campaigns catch the big wave of success, you should incrementally test the waters to avoid experiencing serious and costly wipe-outs. To increase your probability of success, DMP offers new customers a short, cold list two or three month pilot program to allow you to float an idea without losing your footing. This is particularly useful if you want to use it for:
- Proof of concept/product launch
- Unclogging the sticky lead to sales funnel
- Help with quarter or year-end crunch to augment sales
- Evaluating/comparing in-house performance or another vendors or DMP
- Cold list prospecting
- Warm list qualification
- IB lead qualification
- List data cleanse/build
One size does not fit all.
We have found that when it comes to running and quoting successful marketing campaigns, one size does not fit all. Once we understand your needs and the parameters of the pilot program, (your list, target titles, offer, etc.), we can estimate our metrics and costs. There are many twists and turns which make your program unique and we quote all campaigns individually.
For this introductory campaign and price, we will apply our expertise and best practices to ensure the best possible outcome and provide you with a proven template for future work. You will be assigned an experienced manager, agents tailored to your offering and a process built for success. And remember, this is more than just hunting for opportunities – our programs clean your database/list by augmenting with email addresses and opt-ins, etc.
Included behind the scenes are the following:
- Custom set up: database, lead definitions, scoring criteria, scripting
- Team training/mentoring
- Personalized one-off emails to interested prospects
- Project management, analytics & continuous improvement recommendations
- List cleansing/building-out
- Daily lead distribution
- Sophisticated metrics reporting (e.g., productivity, disposition) and bi-weekly update calls with your project manager.
- Final database asset
We offer these pilot programs at a reduced rate to allow you to test. This “one-time, no short-cuts OFFER delivers the same results and attention to detail we perform for long standing clients. Please call us to discuss your needs so that we can provide you estimated details.