A powerful strategy…

if done right.  And with DMP at your side, you’ll get ABM right.

 

Account Based Marketing services are an enterprise go- to- market methodology with a long track record of improving:
  • Sales in your company’s target accounts
  • Lifetime value of your key accounts
  • Large account penetration and opportunities pipeline
  • Close rates
  • Marketing ROI

What you may not know is that Direct Marketing Partners has been leading the charge in ABM since 1991.

There are 3 ways you can deploy the power of your DMP team to help you with your Account Based Marketing Program:
  • As a “best practices” consulting partner to advise your team on how to execute your specific tactical program.
  • As a complete ABM team – from the strategic plan to the team of SDR reps performing the account development campaigns and outbound lead nurturing to generate appointments.
  • As a hybrid model – utilizing some of your team, along with parts of the DMP team that will make your ABM program complete.
How does the ABM approach work for you with DMP?
  • Strategy: DMP’s Account Based Marketing service provides you a best practices road map which aligns your target account Sales and Marketing efforts with common goals.  Each ABM program is unique to each client and its accounts.
  • Account mapping and contact identification: There are primary decision makers, key influencers, end users, technical teams, procurement departments and other stakeholders involved in the selection process that must be identified in each account. To reach them can be arduous and time consuming for your sales reps and often times, those contacts are not available from data sources.  DMP’s team maps your target accounts and validates their information.
  • ABM is about nurturing relationships. ABM is proactive in its intent to engage your key targets, connect with them over time on their terms, gain opt-in permission,determine their roles and needs and communicate your value proposition from each contact’s unique perspective. Studies have shown that this can be challenging and time consuming for your reps.  Your DMP team provides this multi-touch professional prospect development as a services with skill and precision.  Once a buy cycle is identified or a qualified prospect is interested and wiling to meet with your sales team, we hand the opportunity off to your sales team with full details.
  • ABM favors highly personalized outbound strategies over waiting for inbound to achieve your desired results. This is where DMP can help your company shine and beat your competition.
  • ABM requires skilled communications.  DMP will provide your company with a dedicated team of professional account development reps, program managers, callware and technology which integrate into your system.  We become a virtual extension of your organization that keeps you in control and allows you to leverage DMP’s expertise and resources.  There is no ABM software (or additional on-line advertising for clients to purchase.
DMP’s goal is to help companies focus on their target accounts’ buyer’s journey.
To learn more about how Direct Marketing Partners can help you develop a winning Account Based Marketing strategy, please contact us.