B2B firms put large efforts and budgets into their demand gen campaigns. However, most do not know what works and what doesn’t. Join DMP’s Tom Judge as he shares the secrets on how and why successful firms benchmark their demand generation campaigns for increased ROI.
DMP has engaged and qualified thousands of prospects into “sales-ready” leads over the past years resulting in tens of millions of dollars of b2b sales pipeline opportunities and millions in closed deals. Firms want the fastest path to sales-ready leads. Tom Judge shares what content strategies work best in the lead-to-sales funnel race.