In order for a marketing campaign to be effective, a certain amount of improvisation must be allowed. Why? Because prospective buyers are human and while some buyer behavior is predictable, elements of surprise do exist. A wise marketer understands the need to listen to how a campaign is being received as it unfolds and prepare to make adjustments, if necessary.

DMP has built a reputation as an agile, nimble firm that is truly responsive to the individual needs of its clients. We live by a process of continuous improvement and our metrics-based approach enables us to quickly assess when a campaign needs adjusting. Some of these actions may include:

  • Size of campaigns (scaling up or down)
  • Timing (slow rollout or full throttle splash)
  • Pausing without penalty for up to 2 weeks (to tweak a campaign)
  • List changes
  • Slowing down around holidays
  • Responding to 911s
  • Customized reporting
  • Identifying and reporting where each prospect sits in the buying journey