16 Marketing Myths, Part 2

Recently, industry leader and mentor, Jim Obermayer of the Sales Lead Management Association asked for thoughts about marketing myths. So my staff and I  put our collective heads together and came up with our Top 16 Marketing Myths (or shall we say self-deceptions!). The SLMA, in turn, offered its opinion on reasons behind each myth. … Continued

16 Marketing Myths, Part 1

Recently, industry leader and mentor, Jim Obermayer of the Sales Lead Management Association asked for thoughts about marketing myths. So my staff and I put our collective heads together and came up with our Top 16 Marketing Myths (or shall we say self-deceptions!). The SLMA, in turn, offered its opinion on reasons behind each myth. … Continued

Something Ventured, Traction Gained: The Benefits Of Outsourcing For Start-Up Investments

If you are a venture capitalist, you no doubt want to see your start-up investments achieve their potential as quickly as possible. How can you ensure that a new company follows a proven path and gains immediate traction in its marketplace? Using outside resources can significantly improve your investment track record. In fact, outsourcing tele-channel … Continued

Don’t Be A Barbarian At The Gate

It’s a fact: in today’s business climate, it takes much longer to reach decision makers. It seems that our best efforts at creating content and value, as well as our ability to broadcast vast amounts of information to well targeted titles does not seem to be generating the response we expected. The decision makers who … Continued

The Inbound / Outbound Blur

So is Outbound the new Inbound? Or Inbound the new Outbound? Or should we call them Rebound or better, yet, Unbound? It appears that the people who named this inbound thing only looked at the first step in the b2b sales lead process — too narrow a view from our perspective. As a company providing … Continued

Marketing Funnel Management: Are You Having A Mid-Funnel Crisis?

This condition is generally caused by having problems with generating a healthy sales pipelines. It creates  frustration accompanied by feelings of inadequacy and insecurity. You Need a Professional Marketing Funnel Management Agency Symptoms A gut feeling that Marketing Automation is not generating the expected results. An abundance of unattended and/or unqualified leads in your marketing/sales funnel. … Continued