Award-winning lead generation expert Ruth P. Stevens, author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, discusses actionable strategies that will help you effectively nurture your prospects until they are ready to buy. During this webinar you will discover from Ruth, and our lead generation expert panel, including Tom Judge, of DMP, a proven 5-step lead nurturing process and other tactics to get you started on bringing your prospect database to its full potential.