There’s no way around it …

It is tough building and sustaining a viable sales pipeline. But we can help – fixing leaky funnels is what we do.

Direct Marketing Partners will support you with some or all of the moving parts in your pipeline building strategies. DMP identifies the problems and we focus only on solving those problems. If you are responsible for demand creation/lead generation, you may be facing challenges with your funnel process involving some or all of the following:

Top-Funnel – target, clean and timely response to your prospects:

Target Prospect Lists/Data Appends/List Builds
Account Based Marketing (ABM)
Inbound Response Center: Digital Programs, Website Inquiries, Registrations, Toll-Free Numbers)
Audience Acquisition

Mid-Funnel – working to deliver Marketing Qualified Leads (MQLs) into the mid-funnel for final qualification

Sales Development Rep (SDR) teams and tools
Lead Nurturing/Lead Qualification
Sales Qualified Leads
Appointment Setting
Channel Partner Programs
Webinars
Chat Support

Bottom-of-Funnel – working to deliver custom Sales-Ready or Sales Qualified Leads (SQLs) to the sales team

Sales Qualified Leads in The Hands of The Sales Team
Client-owned Sales Process
Customer Service

Campaign and Lead Management:

Lead Handoff & Tracking into Pipeline
Metrics Reporting & Analytics
Prospect Database Management
CRM Data Integration
International Campaigns & Localizations
Compliance Issues

Our Sales Development Rep (SDR) teams, tools and infrastructure can be an extension of your team and will close the hidden gaps that plague most companies. Where needed, Direct Marketing Partners will deploy its expert staff and technology. This includes the power of the personal phone call/human touch combined with an array of e-marketing technology tools to provide you with powerful business benefits and improved efficiency at a lower cost.

A word about lead quality: we’ve raised the bar.

We set our lead qualification and nurturing process around delivering qualified leads that meet your sales team’s custom criteria. Our award-winning process will support each qualified lead with:

Accurate data supplied to your CRM system
An appointment set and an invitation sent for your sales reps
A PDF of the lead form with all details
An audio call recording of the qualifying conversation

Sales teams tell us they like this package because they can see and hear the prospect’s pain points and their sense of urgency as they prepare their sales calls.

Outbound B2B Demand Generation

DMP Can Help Improve Your Lead-to-Sales Funnel