Government just keeps buying…
During both good times and bad times, the public sector buys vast amounts of goods and services. Even though public sector managers may complain about tight budgets, at the end of the day they have to buy from someone. In a typical year, government spending alone amounts to 40% of the U.S. economy. A market this big can’t be ignored, and with Direct Marketing Partners’ public sector lead generation experience, you will have the tools to succeed.
DMP’s Public Sector Lead Generation Practice Offers:
- Current Contact Lists
- Full understanding of public sector procurement procedures
- Demonstrable lead generation successes
If you sell to the public sector—including government agencies, K-12 education, healthcare and possibly not-for-profit organizations—you face special challenges. There’s typically a tightly defined buying cycle and the need to warm up prospects so that they are ready to spend with you when the funds become available is crucial. There may be many layers of bureaucracy and multiple decision-makers. And some of your most effective selling tools—such as using gifts as a sales incentive—may be frowned upon or outright illegal.
Experience Public Sector Lead Generation with DMP
Clients choose Direct Marketing Partners to help them navigate public sector waters because we have the experience and audience resources to penetrate the toughest public sector accounts. Our public sector clients have included OEMs (Original Equipment Manufacturers) as well as VADs (Value Added Distributors) and VARs (Value Added Resellers) serving these manufacturers.
We find the buyers hidden behind finance departments and rolls of red tape, and then we deliver your marketing message to them in a persuasive way. We’ll help you get on their short list before the buying decision process begins, and keep you informed through dashboard reports so you know when they’re ready to pull the trigger on their orders.
