The Sometimes-Silent Call Center… A Single-Malt or a Cocktail
When it comes to lead generation, one size does not fit all. While some swear by using marketing automation alone, others believe that a good email tool, tele-prospecting, or social media by themselves are the way to go. My 30 years of experience with thousands of...
11 Tips To Optimize Your Marketing Campaigns – Tip 11: Analyze Key Performance Indicator (KPI) Metrics
We are often asked, “How can I prove that the changes I’ve made are helping to improve our lead-to-sales funnel?” The answer is…. KPIs. Here are some of the key performance indicator (kpi) metrics that you may want to measure and use to analyze your campaigns and...
11 Tips To Optimize Your Marketing Campaigns – Tip 10 – Prospect Nurturing Is Important… No It’s Critical
In our 25 years of providing b2b sales lead pipeline building services, we have developed hundreds of millions of dollars in sales pipeline for our b2b customers. Along the way, we’ve accrued a number of best practices around lead nurturing which we will share here....
Stop Focusing on Cost-Per-Lead When Measuring The Success of Your Demand Generation Webinars
If you’ve been following our Lead Gen Blog, you know that DMP advocates a multi-touch process and webinars, when done right, are very effective demand generation tactics. Our guest blogger is DMP partner Mike Agron, President & CEO of WebAttract. Below, he...
11 Tips To Optimize Your Marketing Campaigns. Tip 9: Consider Tele-Qualification If You Want A Force Multiplier
As each quarter winds down, you and your team no doubt review your marketing lead-to-sales pipeline conversion rates. How are you doing? If the funnel conversion metrics are lower than expected or you just want to increase them, you may want to consider adding...
16 Marketing Myths, Part 3
Recently, industry leader and mentor, Jim Obermayer of the Sales Lead Management Association asked for thoughts about marketing myths. So my staff and I put our collective heads together and came up with our Top 16 Marketing Myths (or shall we say self-deceptions!)....
16 Marketing Myths, Part 2
Recently, industry leader and mentor, Jim Obermayer of the Sales Lead Management Association asked for thoughts about marketing myths. So my staff and I put our collective heads together and came up with our Top 16 Marketing Myths (or shall we say self-deceptions!)....
16 Marketing Myths, Part 1
Recently, industry leader and mentor, Jim Obermayer of the Sales Lead Management Association asked for thoughts about marketing myths. So my staff and I put our collective heads together and came up with our Top 16 Marketing Myths (or shall we say self-deceptions!)....
Something Ventured, Traction Gained: The Benefits Of Outsourcing For Start-Up Investments
If you are a venture capitalist, you no doubt want to see your start-up investments achieve their potential as quickly as possible. How can you ensure that a new company follows a proven path and gains immediate traction in its marketplace? Using outside resources can...
Stop Focusing on Cost-Per-Lead When Measuring the Success of Your Demand Generation Webinars
If you’ve been following our Lead Gen Blog, you know that DMP advocates a multi-touch process and webinars, when done right, are very effective demand generation tactics. Our guest blogger is DMP partner Mike Agron, President & CEO of WebAttract. Below, he...