11 Tips To Optimize Your Multi-Channel Marketing Campaigns. Tip 1: Become A “LEAD-TO-SALE” Physician
Ugh. There’s that word again: Optimize. And yet, its definition speaks precisely to what B2B lead gen marketers are trying to do – make our marketing campaigns perfect, effective and functional as possible to achieve our end goal: increased sales. According to CSO...
B2B Lead Generation Services: Key Things to Look For Before You Buy
If you are reading this guide to help you choose between competing B2B Lead Generation Services, I'll assume that either: A) You currently have no lead generation service provider Or B) You are not satisfied with your current provider If you fall into either category,...
How to Catch More Fish With Your B2B Lead Generation
The plop of the lure hitting the water is a satisfying sound. As is often said, “A bad day of fishing is better than a good day at work.” However, that bad day of fishing can get very frustrating as the day drags on and there’s nothing on the stringer. When that...
Is Your B2B Lead Generation Company an xBox. Wii, or Playstation?
Most of us are familiar with the names of these game systems even if we aren’t “gamers” and don’t spend our recreational hours thumbing controllers. For each of these systems there is a devoted following that will tout the superiority of their favorite. But if we only...
Why It Takes 7 To 13+ Touches To Deliver A Qualified Sales Lead (Part 6: Case Study)
By Tom Judge, Vice President Strategy, Direct Marketing Partners and Laurie Beasley, Co-Founder and President, Beasley Direct Marketing. In our final installment on how to develop and nurture sales-ready qualified leads, we will look at a second case study where a...
How To Generate Business To Business Sales Leads In Your Sleep
Start Counting Sales Instead of Sheep There are certain things you just can’t do while you’re sleeping; driving a car for example. It’s hard to take a bath or shower during the REM phase, but some mornings, I make a very good stab at it. I’m not one who likes to hang...
EdNet 2013 25th Anniversary Event: The Future is Bright and Exciting
EdNet -- what a tremendous event put on by MDR. It’s called the “adult event” of the Education Technology Industry because one is not only able to see the President of the McGraw-Hill School Education Group sitting next to the CEO of Pearson North American Education...
Why It Takes 7 To 13+ Touches To Deliver A Qualified Sales Lead (Part 5: Case Study)
This article was written by Tom Judge, Vice President Strategy, Direct Marketing Partners and Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing In the previous four installations of this topic, we discussed what it takes to deliver a qualified,...
Why It Takes 7 To 13+ Touches To Deliver A Qualified Sales Lead (Part 4)
By Tom Judge, Vice President Strategy, Direct Marketing Partners and Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing. In Part 3 of this series, we examined the first four out of ten ways to shorten the qualified lead generation process: planning,...
When Inbound Ain’t Enough: B2B Lead Generation Companies Save Your Pipeline
Raise your hand if you’ve ever joined a gym with all the right intentions of losing weight and getting in shape only to not be able to find the time to stick with it for as long as it takes to get the results you want. Inbound marketing is a bit like that. When you...