by Direct Marketing Partners | Jul 25, 2018 | Blog
When it comes to lead generation, one size does not fit all. While some swear by using marketing automation alone, others believe that a good email tool, tele-prospecting, or social media by themselves are the way to go. My 30 years of experience with thousands of...
by dustin | May 18, 2015 | Blog, Lead Generation
If you’ve been following our Lead Gen Blog, you know that DMP advocates a multi-touch process and webinars, when done right, are very effective demand generation tactics. Our guest blogger is DMP partner Mike Agron, President & CEO of WebAttract. Below, he...
by dustin | Sep 12, 2014 | Blog, Lead Generation, Qualifying Sales Leads
Making any kind of decision requires information. When you are at a restaurant you have never been to before, you need information to place your order. Unless someone you know has highly recommended a particular dish, it is unlikely you would order without looking at...
by dustin | Aug 14, 2014 | Blog, Lead Generation
A view from the trenches As the VP of Operations of a 23 year B2B lead management services firm, I have been directly involved with hundreds of B2B sales lead campaigns resulting in many millions of individual interactions with prospects on behalf of our clients for...
by dustin | Jul 24, 2014 | Blog, Lead Generation
So you’ve tried gathering leads for your sales team only to find they aren’t even using them because they quickly found they were a waste of time? Now they won’t even look at what you send them. Time to make sure you’re following at least the basics in today’s world...
by dustin | Jun 30, 2014 | Blog, Lead Generation
What is a weak economy anyway? Generally this translates into less market growth in which to sell. It means that unless you can find and are capable of doing business in those few growth sectors that are active in the economy, you must take business from others or...
