by dustin | Dec 18, 2013 | Blog, Lead Generation, Qualifying Sales Leads
EdNet — what a tremendous event put on by MDR. It’s called the “adult event” of the Education Technology Industry because one is not only able to see the President of the McGraw-Hill School Education Group sitting next to the CEO of Pearson North American...
by dustin | Dec 10, 2013 | Blog, Lead Generation
This article was written by Tom Judge, Vice President Strategy, Direct Marketing Partners and Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing In the previous four installations of this topic, we discussed what it takes to deliver a qualified,...
by dustin | Nov 30, 2013 | Blog, Lead Generation, Qualifying Sales Leads
By Tom Judge, Vice President Strategy, Direct Marketing Partners and Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing. In Part 3 of this series, we examined the first four out of ten ways to shorten the qualified lead generation process: planning,...
by dustin | Nov 27, 2013 | B2B Relationships, Blog, Lead Generation, Qualifying Sales Leads
Raise your hand if you’ve ever joined a gym with all the right intentions of losing weight and getting in shape only to not be able to find the time to stick with it for as long as it takes to get the results you want. Inbound marketing is a bit like that. When you...
by dustin | Nov 15, 2013 | B2B Relationships, Blog, Lead Generation, Qualifying Sales Leads
Have email and social media replaced the phone as the primary business to business marketing communications channel? Surprisingly, the answer is no. Telemarketing may have changed, but it is still an important competent of an overall marketing campaign. This is...
by dustin | Nov 11, 2013 | Blog, Lead Generation
By Tom Judge, Vice President Strategy, Direct Marketing Partners, and Laurie Beasley, Co-Founder and President, Beasley Direct Marketing If you’ve followed our first two posts on this subject, you understand why it can easily take 13 or more “touches” to convert a...
