by dustin | Nov 6, 2013 | Blog, Lead Generation, Qualifying Sales Leads
By Tom Judge, Vice President Strategy, Direct Marketing Partners and Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing In our first post on this topic, we examined why Marketing is generating too few sales-ready qualified leads and our solution to...
by dustin | Oct 21, 2013 | B2B Relationships, Blog, Lead Generation, Qualifying Sales Leads
There is little question that lead generation and eventual conversion forms the core of every company pitching a product or service, and that there are so many things to keep track of you can have trouble weeding out the most pertinent information to focus on. With...
by dustin | Oct 18, 2013 | Blog, Call Center, Lead Generation, Qualifying Sales Leads
“A script is a conversational combination of well-planned words that, when delivered naturally, elicit the listener response we desire” – Art Sobczak, Smart Calling. Cold calling is not for the faint of heart. Many factors outside the caller’s control can...
by dustin | Oct 10, 2013 | Blog, Lead Generation, Qualifying Sales Leads
This article was written by Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners You might think we’re exaggerating, but we’ll show you how easy it is to reach 13 or more touches just...
by dustin | Oct 9, 2013 | Blog, Call Center, Lead Generation, Services
True believers in outbound marketing tout the high ratio of lead quantity to time costs, and adherents to inbound programs cite the higher net of first-quality leads and lower percent of throw-aways. Once you’ve determined that your company is one that should...
by Direct Marketing Partners | Sep 29, 2013 | Blog, Lead Generation, Marketing
Our very own VP of Strategy, Tom Judge, will deliver two presentations at the DMA’s worldwide annual conference “DMA13” in Chicago in October, 2013. The First: 11 Tips From the Front Lines To Optimize Your Multi-channel Marketing Campaigns This presentation brings Tom...
