by dustin | May 3, 2019 | Blog
ABM Insight #3 – A Summary of Business Needs Addressed by ABM Almost every CEO of small and mid-sized business we have encountered expressed a relatively similar set of needs and concerns. Below are many items on their lists which Account Based Marketing...
by dustin | Apr 2, 2019 | Blog
ABM Insight #2 – Account Targeting Made Easy First some quick context – I teach an Account Based Marketing workshop for the Direct Marketing Association. (www.dmanc.org) Often I’m asked to outline the basic approaches that companies can take in...
by dustin | Mar 26, 2019 | Blog
ABM Insight 1: A clear perspective on ABM Recently there have been a number of Account Based Marketing (ABM) definitions floating around the industry. Here is one that I like for its brevity. “A strategic go-to-market approach that orchestrates personalized...
by dustin | Feb 11, 2019 | Blog
Part I in a Series of Customer Case Studies My name is David Monfort and I am the Director of Customer Strategy at Direct Marketing Partners (DMP). My job is to help clients strengthen their sales funnels. My job is to help clients strengthen their sales...
by dustin | Aug 22, 2017 | Lead Generation
We are often asked, “How can I prove that the changes I’ve made are helping to improve our lead-to-sales funnel?” The answer is…. KPIs. Here are some of the key performance indicator (kpi) metrics that you may want to measure and use to analyze your campaigns and...
