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11 Tips To Optimize Your Marketing Campaigns – Tip 10 – Prospect Nurturing Is Important… No It’s Critical

by dustin | Jun 20, 2017 | Lead Generation

In our 25 years of providing b2b sales lead pipeline building services, we have developed hundreds of millions of dollars in sales pipeline for our b2b customers. Along the way, we’ve accrued a number of best practices around lead nurturing which we will share here....

Stop Focusing on Cost-Per-Lead When Measuring The Success of Your Demand Generation Webinars

by dustin | Oct 17, 2016 | Business Services

If you’ve been following our Lead Gen Blog, you know that DMP advocates a multi-touch process and webinars, when done right, are very effective demand generation tactics. Our guest blogger is DMP partner Mike Agron, President & CEO of WebAttract. Below, he...

11 Tips To Optimize Your Marketing Campaigns. Tip 9: Consider Tele-Qualification If You Want A Force Multiplier

by dustin | Mar 21, 2016 | Lead Generation

As each quarter winds down, you and your team no doubt review your marketing lead-to-sales pipeline conversion rates. How are you doing? If the funnel conversion metrics are lower than expected or you just want to increase them, you may want to consider adding...

Something Ventured, Traction Gained: The Benefits Of Outsourcing For Start-Up Investments

by dustin | Aug 13, 2015 | Business Services

If you are a venture capitalist, you no doubt want to see your start-up investments achieve their potential as quickly as possible. How can you ensure that a new company follows a proven path and gains immediate traction in its marketplace? Using outside resources can...

Stop Focusing on Cost-Per-Lead When Measuring the Success of Your Demand Generation Webinars

by dustin | May 18, 2015 | Blog, Lead Generation

If you’ve been following our Lead Gen Blog, you know that DMP advocates a multi-touch process and webinars, when done right, are very effective demand generation tactics. Our guest blogger is DMP partner Mike Agron, President & CEO of WebAttract. Below, he...
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