12 Business To Business Lead Generation Mistakes That Make You Look Dumb

by dustin | Oct 21, 2013 | B2B Relationships, Blog, Lead Generation, Qualifying Sales Leads

There is little question that lead generation and eventual conversion forms the core of every company pitching a product or service, and that there are so many things to keep track of you can have trouble weeding out the most pertinent information to focus on. With...

Cold Calling Scripting Best Practices

by dustin | Oct 18, 2013 | Blog, Call Center, Lead Generation, Qualifying Sales Leads

“A script is a conversational combination of well-planned words that, when delivered naturally, elicit the listener response we desire” – Art Sobczak, Smart Calling. Cold calling is not for the faint of heart. Many factors outside the caller’s control can...

Why It Takes 7 To 13+ Touches To Deliver A Qualified Sales Lead (Part 1)

by dustin | Oct 10, 2013 | Blog, Lead Generation, Qualifying Sales Leads

This article was written by Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners You might think we’re exaggerating, but we’ll show you how easy it is to reach 13 or more touches just...

Inbound Sales Leads Require Increasing Qualification Before The Are Sales-Ready

by Direct Marketing Partners | Sep 27, 2013 | Blog, Lead Generation, Qualifying Sales Leads

Over the past six months, I’ve observed a big surge in client requests for inbound response qualification from their marketing automation activities.  Marketing Automation (MA) is growing in momentum! The requests have come from our long-time, established clients, as...

Is Your Outbound Call Center Killing Your Brand?

by dustin | Sep 27, 2013 | Blog, Lead Generation, Qualifying Sales Leads

The only thing that kept me on the line was astonishment that someone actually was spending money to have this person read such a bad script and expecting some sort of results.  I really wanted to know who the company was so I could hop on a plane, fly to wherever...

How to Waste Your Budget On Lead Generation Telemarketing

by dustin | Aug 14, 2013 | Blog, Lead Generation, Qualifying Sales Leads

I felt like I was a comedy guest on an evening talk show.  Just as I was taking a sip of my coffee, the caller asked me the stupidest question…one I found so hilarious I couldn’t help but spray a mouthful of Folgers across the room.  Luckily I wasn’t facing my...