MA showers us with prospects in various stages of need.
You know the jewels we’re talking about: the businesses that need, have funds, are authorized and are ready to buy what your company has to offer.
As a B2B sales and marketing professional, you are actively deploying demand creation – including marketing automation tools – in an effort to find qualified leads for your company’s products and services. And because of the myriad media in play: social media, email, direct mail, on- and off-line advertising, webinars, events, seminars, mobile marketing – and the inquiries they produce – you may be suffering from an embarrassment of potential riches.
The key word here is potential, because unless you engage these inbound responders while their interest is piqued, your embarrassment of riches is at risk of simply turning to embarrassment. And who needs that?
The point of all your hard work is to convert these responders into sales-ready contenders before they bottle-neck in the prospect pipeline, grow cold, or worse, seek out your competitors.
According to a recent report by SiriusDecisions™, teleprospecting and inbound marketing play an essential role in B2B demand generation and lead qualification. And yet, teleprospecting inbound responders is an often overlooked step in bridging the gap between marketing automation and sales lead conversion.
Here’s where we come in. Direct Marketing Partners can help you manage your inbound inquiries to qualify and develop them from MQL’s (marketing qualified leads) to TQL’s (tele prospecting sales-ready qualified leads) and finally, to SQL’s (sales qualified leads) which directly impact your sales pipeline.
DMP key differentiators:
- Sales lead service programs designed for each client
- Integration with all client automation systems in place
- Direct impact to the sales pipeline & ROI
- Flexible service bundles and a budget to fit each client
- Weekly dashboard metrics reports & funnel benchmarks
- Agile, continuous improvement marketing process
Our U.S.-based representatives are the voice of some of North America’s leading companies involved in complex products and services and big-ticket sales. They can serve as your voice in optimizing your marketing automation demand creation efforts to ensure you gather all the gems coming your way.
