Most companies have limited view of the metrics in their lead gen programs.  They can’t manage what they can’t measure.

With Direct Marketing Partners, your funnel metrics become quantifiable and measurable through our ability to benchmark the metrics at each stage in your funnel, including the mid-funnel, and continuously improve campaign performance.

With DMP you will know:
  • Your lead funnel conversion rates
  • What each lead is costing you
  • How much it’s worth in potential revenue and pipeline
  • Where the potential problems lie that might require a new strategy.
DMP’s Campaign Reporting Services are second to none in structure, clarity and information. A few of the benefits provided are:
  • Insight and actionable intelligence to help you better invest your marketing dollars
  • Productivity tracking
  • Recording of the cumulative sales pipeline and ROI
  • Accountability
At Direct Marketing Partners, campaign reports and ROI data are translated into actionable intelligence—reports that are deep yet intuitive to access and to use. Please have a look.


Continuous disciplined reporting. Under promise and over deliver. Flexibility. Superior client service. No need to micro manage the program, but when I do inspect for quality I've always been satisfied with results. When problems arise we usually find a solution quickly and I have confidence that DMP has the management framework, discipline, and reporting in place to track improvements over time.

Acting Director - Public Sector
Fortune 1000 High Tech