Does your sales opportunity pipeline (or lack thereof) keep you up at night? More importantly, does it keep your CEO up at night? Did you know – that research shows most B2B sales pipeline problems happen due to problems in the lead development steps before selling even begins? Let’s take a realistic look at the … Continued
The short answer is yes; unfortunately, this happens more often than we might think. We asked CEOs “What are the biggest reasons why a CEO would not approve the marketing budget?” It turns out that CEOs require end-to-end continuity in any process or plan. When it comes to sales and marketing, CEOs want an ROI; … Continued
In this blog, we ask you to ask yourself: How is your sales pipeline? Could it be better? Can you be more efficient at generating qualified sales opportunities that move into the sales pipeline… and close? Don’t over-complicate your life. You don’t have to go it alone. There’s an approach sweeping the B2B community: ABM-as-a-Service … Continued
In our last Blog, we shared an E-Book on Best Practices for Implementing ABM to Drive Revenue Growth and ROI. For this blog, we want to share the next group of logical questions to ask: Once you have a strategic vision of ABM for your company, what’s the most efficient way to implement or … Continued
How important are the core pillars of an ABM strategy? Want to know how crucial an ABM strategy is? Our colleagues at Chief Outsiders, the top professional organization of fractional CMOs and a DMP strategic partner, have an exceptional E-Book for you. Carol Everson and Jeff Loeb have recently published a brief yet comprehensive guide … Continued
The Lead Generation Grind Many B2B companies do not fully realize what it takes to implement and sustain a well-executed ABM demand generation effort to produce highly qualified leads in target accounts. It’s easy to assume that current technologies will magically transform sales pipelines into automatic growth machines that, once in place, will hum along … Continued
Shrinking Investments, Greater Returns Expected Current trends are showing that the era of unlimited marketing budgets has come to an end and that those who control the purse strings are inclined to mandate faster returns on shrinking investments. One sure way for those in the implementation side of the equation to meet these new demands … Continued
Don’t be Fooled – The in-house, SDR Pre-sales Challenge – More often than not, the B2B pre-sales function is treated as the orphan child of many in-house sales organizations. This happens because, “culturally” speaking, the required skill set of the sales development reps (SDRs) engaged in this activity is perceived to be of less importance … Continued
ABM Insight #3 – A Summary of Business Needs Addressed by ABM Almost every CEO of small and mid-sized business we have encountered expressed a relatively similar set of needs and concerns. Below are many items on their lists which Account Based Marketing can address. The desire for more near term sales from sweet-spot … Continued
ABM Insight #2 – Account Targeting Made Easy First some quick context – I teach an Account Based Marketing workshop for the Direct Marketing Association. (www.dmanc.org) Often I’m asked to outline the basic approaches that companies can take in establishing their target accounts. So here’s a quick summary. Three straight forward approaches to … Continued
