ABM Insight #2 – Account Targeting Made Easy First some quick context – I teach an Account Based Marketing workshop for the Direct Marketing Association. (www.dmanc.org) Often I’m asked to outline the basic approaches that companies can take in establishing their target accounts. So here’s a quick summary. Three straight forward approaches to … Continued
ABM Insight 1: A clear perspective on ABM Recently there have been a number of Account Based Marketing (ABM) definitions floating around the industry. Here is one that I like for its brevity. “A strategic go-to-market approach that orchestrates personalized marketing, sales and success efforts to land and expand named accounts” A few … Continued
We are often asked, “How can I prove that the changes I’ve made are helping to improve our lead-to-sales funnel?” The answer is…. KPIs. Here are some of the key performance indicator (kpi) metrics that you may want to measure and use to analyze your campaigns and lead-to-sales conversion metrics: List source performance & penetration … Continued
In our 25 years of providing b2b sales lead pipeline building services, we have developed hundreds of millions of dollars in sales pipeline for our b2b customers. Along the way, we’ve accrued a number of best practices around lead nurturing which we will share here. Our focus is helping b2b selling firms who have high … Continued
As each quarter winds down, you and your team no doubt review your marketing lead-to-sales pipeline conversion rates. How are you doing? If the funnel conversion metrics are lower than expected or you just want to increase them, you may want to consider adding peer-to-peer tele-qualification to your touch sequence. Research indicates that peer to … Continued
If you are a venture capitalist, you no doubt want to see your start-up investments achieve their potential as quickly as possible. How can you ensure that a new company follows a proven path and gains immediate traction in its marketplace? Using outside resources can significantly improve your investment track record. In fact, outsourcing tele-channel … Continued
If you’ve been following our blogs or reading our whitepapers, you know how we feel about multi-touch campaigns: they are an absolute necessity to generating qualified, sales-ready leads in the B2B arena. And if you have read the Direct Marketing Association’ Response Rate Study, you will concur that “A single touch simply will not get … Continued
Assess prospect data accuracy The fact is, your prospect database is only as good as the accuracy of the data, and it is a never-ending task keeping the data clean and current. People move around from job to job and company to company; companies are acquired or merge. Often your prospect database is inherited from … Continued
Once you have defined your ideal sales-ready qualified lead and determined the number needed to hit your annual sales revenue goal, the next step is to create plans to get the lead gen machine producing them.
Once you’ve defined the criteria which make a true sales-ready lead for your company, the next step is to calculate the number of leads you will need to produce each month to feed the sales organization.