Successful Channel Partner Programs


Making channel partner programs succeed is a Direct Marketing Partners specialty. We provide channel partner lead management programs based on the same best practices utilized for our own multi-touch campaigns, so that even a novice partner can enjoy the sophisticated methodologies found at large and experienced firms. This improves sales efficiency by keeping channel partners focused on pre-screened and qualified prospects for your services and solutions. It also elevates your company’s status by feeding partners true, sales ready qualified leads.

Depending on your requirements, programs can range from simple to complex multi-partner channel support programs. And once developed and tested, we can leverage your campaigns and roll them out amongst partners, ensuring program consistency, thus helping you make the most of your Marketing Development Funds (MDF) investments.

DMP’s Channel Partner Programs offer:
  • Replicable lead generation programs
  • Fast and scalable process to boost channel sales
  • Program accountability
  • Decreased risk due to strengthened control throughout the campaign
  • Improved sales efficiency
  • Cost savings

Channel marketing can greatly increase the reach and volume of your sales. DMP can help manage the added complexity created by multiple opportunities.