How important are the core pillars of an ABM strategy?

Want to know how crucial an ABM strategy is? Our colleagues at Chief Outsiders, the top professional organization of fractional CMOs and a DMP strategic partner, have an exceptional E-Book for you. Carol Everson and Jeff Loeb have recently published a brief yet comprehensive guide that delves into ABM programs. They have also listed the 3 Key Questions to ask before implementing an ABM program. It’s a quick 10-minute read that feels like 5.

■ What are the core pillars of ABM?
■ When should ABM be used, and which approach?
■ How do we get started and structure a pilot ABM program?

Get the E-Book: Best Practices for Implementing ABM to Drive Revenue Growth and ROI
We think you’ll also like the ABM approach sweeping the B2B community: ABM as-a-Service