Are Campaign Progress Meetings Necessary?

As I hear bits and pieces of campaign-related conversations at the Direct Marketing Partners contact center, I’m realizing more and more the importance of customer/team meetings with respect to our B2B direct marketing endeavors. This is a very simple matter – but one which evidently needs promotion. Whether the campaigns are lead generation, profiling, list … Continued

The Sometimes-Silent Call Center… A Single-Malt or a Cocktail

When it comes to lead generation, one size does not fit all. While some swear by using marketing automation alone, others believe that a good email tool, tele-prospecting, or social media by themselves are the way to go. My 30 years of experience with thousands of demand generation projects have taught me that the reality … Continued

16 Marketing Myths, Part 3

Recently, industry leader and mentor, Jim Obermayer of the Sales Lead Management Association asked for thoughts about marketing myths. So my staff and I  put our collective heads together and came up with our Top 16 Marketing Myths (or shall we say self-deceptions!). The SLMA, in turn, offered its opinion on reasons behind each myth. … Continued

16 Marketing Myths, Part 2

Recently, industry leader and mentor, Jim Obermayer of the Sales Lead Management Association asked for thoughts about marketing myths. So my staff and I  put our collective heads together and came up with our Top 16 Marketing Myths (or shall we say self-deceptions!). The SLMA, in turn, offered its opinion on reasons behind each myth. … Continued

16 Marketing Myths, Part 1

Recently, industry leader and mentor, Jim Obermayer of the Sales Lead Management Association asked for thoughts about marketing myths. So my staff and I put our collective heads together and came up with our Top 16 Marketing Myths (or shall we say self-deceptions!). The SLMA, in turn, offered its opinion on reasons behind each myth. … Continued

The Inbound / Outbound Blur

So is Outbound the new Inbound? Or Inbound the new Outbound? Or should we call them Rebound or better, yet, Unbound? It appears that the people who named this inbound thing only looked at the first step in the b2b sales lead process — too narrow a view from our perspective. As a company providing … Continued

Marketing Funnel Management: Are You Having A Mid-Funnel Crisis?

This condition is generally caused by having problems with generating a healthy sales pipelines. It creates  frustration accompanied by feelings of inadequacy and insecurity. You Need a Professional Marketing Funnel Management Agency Symptoms A gut feeling that Marketing Automation is not generating the expected results. An abundance of unattended and/or unqualified leads in your marketing/sales funnel. … Continued

Tom Judge Presenting at DMA 2013 In Chicago

Our very own VP of Strategy, Tom Judge, will deliver two presentations at the DMA’s worldwide annual conference “DMA13” in Chicago in October, 2013. The First: 11 Tips From the Front Lines To Optimize Your Multi-channel Marketing Campaigns This presentation brings Tom back by popular demand to update the members on his speech delivered at … Continued