Does your sales opportunity pipeline (or lack thereof) keep you up at night? More importantly, does it keep your CEO up at night?
Did you know – that research shows most B2B sales pipeline problems happen due to problems in the lead development steps before selling even begins?
Let’s take a realistic look at the B2B buyer journey: According to Gartner, below is what senior executives face daily. The challenge is moving prospects through the buyer journey until they are qualified and sales-ready for a meeting.
Successful firms focus on optimizing the “full-funnel lead development process’, which improves pipeline conversions and sales.
Need more evidence?
Demand Gen reports, most b2b selling firms face gaps, leaks, and issues with lead-prospect development. Most companies are unaware of these gaps and how much revenue they lose until it’s too late. And CEOs want this fixed.
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DATA-LISTS / DIGITAL MARKETING / SDR OUTREACH / FULL-FUNNEL METRICS
