Does your sales opportunity pipeline (or lack thereof) keep you up at night? More importantly, does it keep your CEO up at night?

Did you know – that research shows most B2B sales pipeline problems happen due to problems in the lead development steps before selling even begins?

Let’s take a realistic look at the B2B buyer journey:  According to Gartner, below is what senior executives face daily.  The challenge is moving prospects through the buyer journey until they are qualified and sales-ready for a meeting.

Successful firms focus on optimizing the “full-funnel lead development process’, which improves pipeline conversions and sales.


Need more evidence?

Demand Gen reports, most b2b selling firms face gaps, leaks, and issues with lead-prospect development. Most companies are unaware of these gaps and how much revenue they lose until it’s too late. And CEOs want this fixed.


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