In case you missed the live broadcast…
As an “ABM sales-pipeline-as-a-service provider”, DMP is pleased to bring you this interview. “ABM Use Case: Lessons from the Front and How It’s Impacting Sales Pipeline.” Let us introduce our partner, Mark Coronna, CMO at Chief Outsiders. In this podcast., DMP’s Tom Judge interviews Mark, serving as CMO of Dalsin Industries, a metal fabricator in the Twin Cities area. A few years ago, Dalsin ran into a real need to diversify into new markets and reduce their customer concentration. So a go to market strategy was required. Dalsin used AMB to expand geographically and also to expand into new markets and has been a pioneer in understanding the value of an Ideal Customer Profile.
