• Tom Judge



    Tom joined Direct Marketing Partners in 2005, after fifteen years of consulting, design and implementation of best-practice lead generation and lead management programs. He assumed leadership of DMP in March of 2020 and has continued the company’s focus to provide clients with direct marketing service solutions that best achieve their ROI goals on marketing and sales investments.

    Tom has also been a Marketing Instructor at University of California and San Jose State University with the Direct Marketing Certificate Program.

    Tom currently serves on the board of the Northern California Direct Marketing Association and is an industry leader,presenting and  running workshops for the American Marketing Association, Business Marketing Association, Direct Marketing Association and the American Teleservices Association.

    He holds a degree in Marketing from Southern Illinois University and has performed Graduate work at Webster University, St. Louis, MO. He is a member of the Sales Lead Management Association’s list of the 50 Most Influential Sales Lead Management Professionals.

  • Deborah Plasencia

    VP, Client Services & Systems

    Deborah oversees the Direct Marketing Partners marketing operations center, as well as the planning and implementation of client marketing programs, reporting and analytics. Deborah’s outstanding organizational skills, her technical expertise and her strong management capabilities have been a critical element in DMP’s ability to deliver first class marketing services to its clients.

    These skills and qualities garnered her the B2B Marketing  Leader of the Year 2020 award.

    Prior to joining DMP in 1994, Deborah worked in the financial services industry. She holds an Associate degree in Business.

  • George Serra

    VP, Contact Center Operations

    George Serra, is an 18 year Direct Marketing Partners veteran who, in addition to overseeing DMP’s B2B focused contact center, also performs project management. His responsibilities include the management of multiple client projects as well as the contact center’s performance, team building and tactical implementation of campaigns. He possesses very strong analytical and people skills, which coupled with his marketing know-how, make him a highly effective program manager with an history of providing clients with a long list of successful campaigns.

    Prior to joining Direct Marketing Partners, George had eighteen years of experience in multiple call center environments, including at B2B firms such as McGraw Hill/F.W. Dodge. He holds a B.A. in Political Science from Assumption College

  • David Monfort

    Business Development and Sales

    David started his marketing and technology sales career in 2001. Upon moving to Sacramento, David shared his expertise with Direct Marketing Partners where, since then, he has worked in various capacities — from contact center rep, inside sales rep to contact center manager.  In early 2019, David transitioned to Director of Customer Strategy and Business Development, to develop sales pipeline opportunities and to bring B2B clients into partnerships with Direct Marketing Partners.  David is a strong proponent of data-as-a-service and is instrumental in designing and selling effective campaigns.

    David received his AA from Long Beach State University.

  • Debra da Costa

    Advisor to the Board

    Debra da Costa founded Direct Marketing Partners in 1991 and for almost three decades, Debra helped shift the lead generation model from quantity to quality and market-ready to sales-ready. In March 2020, she passed the baton on to Tom Judge and continues to be a part of DMP through her role as an Advisor to the Board.

    A native of Los Angeles, Debra holds a B.S. and M.L.A. from University of California, Berkeley.





  • Jose da Costa

    Advisor to the Board

    Jose da Costa  held several positions during his 27 year tenure with Direct Marketing Partners.  Most recently, he was  responsible for overseeing the general operations of the company and for data privacy.

    Jose has a background in key corporate and civil planning roles in the U.S. and Canada and has authored several planning publication articles.  He received his B.A. degree from York University, Toronto, Ontario, Canada.

    He now serves as an Advisor to the Board.