Craig Elias, a 20 year sales veteran and author of SHIFT! – Turn Prospects Into Customers explains the notion of “trigger events” and how they can help you cut down the selling cycle and get into a conversation with highly motivated decision makers at exactly the right time. Joining Craig are lead generation experts Scott Grams of Direct Marketing Partners, and Mike Agron of WebAttract, who share their insights and provide results from clients who successfully used webinars as a trigger event to turn prospects into customers.