Data is at the heart of your campaigns.
If physical real estate is all about location, location, location; then customer acquisition is all about data, data, data. Accurate data will provide access to your customers and prospects and when supplemented with “intent data,” you will know which are researching or “In-Market” actively looking. Unfortunately, many B2B companies have prospect data challenges preventing them from targeting prospects effectively.
Your team at DMP is comprised of data experts and, as a service, will quickly address any data challenges you may have. As a services, we do all the heavy lifting and provide fixes in two distinct areas:
Contact Data-as-a-Service for data quality gaps:
- ABM prospect account and contact data
- Target account list driven
- Ideal Customer Profile criteria driven (ICP)
- Vertical market prospect data
- Data enrichment/enhancement
- Custom contact fields & opt-ins
- Contact validation (data + human touch)
- On-going prospect data management services
“Intent Data-as-Service” for account gaps
When prospects perform online research to address problems, they leave digital footprints. However, most prospects perform research and consume content outside the view of your company’s website. DMP monitors this activity across the entire web and delivers the prospects in your ICP which are actively researching solutions in your solution categories. You just were unaware of them. Your intent data can be:
- ABM target account driven
- Ideal Customer Profile driven
With DMP as your partner, you’ll receive all the prospect records who are in-market researching solutions that your company offers and that fit your ICP or are on your target list. We do all the work and you fish where the fish are!
Contact us now to discuss your list expectations and to let us help you create the very best prospect lists.