Do this exercise with a friend or colleague before reading the rest of this blog.
Exercise (3 steps).
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- Step One – WITH NO DISCUSSION both you and your friend make a list of things you can do with a pencil. Time limit: 1 minute
- Step Two – Share each of your lists and see how many ideas are DIFFERENT
- Step Three – With the new information, can you think of another idea or two that you can use a pencil for that’s not on either list?
DON’T PEEK!!!!
Okay, it’s alright if you peeked.
Did any of these ideas make either of your lists?
- Picking up earthworms
- Curling hair
- Popping balloons
Collective intelligence is two or more independent sources analyzing a situation in solitude, then coming together to compare results. Typically, new ideas will emerge. The total is greater than the sum of its parts.
This approach can be highly beneficial for B2B companies looking to produce quality leads. Working with the right outsource partner can enlarge your company’s brainpower exponentially. Not only do you get the company’s capabilities, but you also get the experience of its work with other clients in your market space. You won’t get anything proprietary, of course, but you will get ideas for what has been successful for others and a WORKING knowledge of execution.
So, if you’ve considered outsourcing, take a look at DMP’s VP of Strategy, Tom Judge’s LinkedIn page. You get a teacher, a national speaker, and a daily practitioner of the best practice principals with an expert team behind him. Collectively, you can take your sales opportunities to the next level.
