Most of us are familiar with the names of these game systems even if we aren’t “gamers” and don’t spend our recreational hours thumbing controllers. For each of these systems there is a devoted following that will tout the superiority of their favorite. But if we only have experience with one system or none at … Continued
Start Counting Sales Instead of Sheep There are certain things you just can’t do while you’re sleeping; driving a car for example. It’s hard to take a bath or shower during the REM phase, but some mornings, I make a very good stab at it. I’m not one who likes to hang around in my … Continued
Raise your hand if you’ve ever joined a gym with all the right intentions of losing weight and getting in shape only to not be able to find the time to stick with it for as long as it takes to get the results you want. Inbound marketing is a bit like that. When you … Continued
Have email and social media replaced the phone as the primary business to business marketing communications channel? Surprisingly, the answer is no. Telemarketing may have changed, but it is still an important competent of an overall marketing campaign. This is especially true if your product requires a complex sale. An email or a tweet are … Continued
There is little question that lead generation and eventual conversion forms the core of every company pitching a product or service, and that there are so many things to keep track of you can have trouble weeding out the most pertinent information to focus on. With that said, it’s more important to focus on what … Continued
True believers in outbound marketing tout the high ratio of lead quantity to time costs, and adherents to inbound programs cite the higher net of first-quality leads and lower percent of throw-aways. Once you’ve determined that your company is one that should work both ends of an inbound-outbound call center, then assess some centers to … Continued
The only thing that kept me on the line was astonishment that someone actually was spending money to have this person read such a bad script and expecting some sort of results. I really wanted to know who the company was so I could hop on a plane, fly to wherever they were located, sneak … Continued
I felt like I was a comedy guest on an evening talk show. Just as I was taking a sip of my coffee, the caller asked me the stupidest question…one I found so hilarious I couldn’t help but spray a mouthful of Folgers across the room. Luckily I wasn’t facing my computer. She stopped her … Continued
In today’s business-to-business sales environment, the process of making a sale has become increasingly complex. If you are selling a product that provides a critical solution for a business, many factors must be addressed in the sales process. Many different stakeholders may have to be involved to acquire and implement your solution. This means that … Continued
