Have you been burned by a failed lead generation campaign? So much so that the mere mention of lead generation cause you to clamp your hands over your ears and sing-song “La-La-La-La-La…” as loud as you can? Then you may not be surprised at how easy it is for a BANT lead generation campaign to … Continued
Making any kind of decision requires information. When you are at a restaurant you have never been to before, you need information to place your order. Unless someone you know has highly recommended a particular dish, it is unlikely you would order without looking at the menu or listening to the waitress recite the day’s … Continued
So you’ve tried gathering leads for your sales team only to find they aren’t even using them because they quickly found they were a waste of time? Now they won’t even look at what you send them. Time to make sure you’re following at least the basics in today’s world of lead acquisition. Here are … Continued
What is a weak economy anyway? Generally this translates into less market growth in which to sell. It means that unless you can find and are capable of doing business in those few growth sectors that are active in the economy, you must take business from others or find other ways to expand your reach. … Continued
Once the music starts to play, the lights begin to dim, and the couples begin to pair up and move on to the dance floor, it’s too late to keep your rival from getting the partner you’ve had your sights set on. You needed to get their attention long before that. It’s hard for them … Continued
The goings on at Dunder Mifflin, the imaginary company on NBC’s The Office, tickle the funny bone because anyone who has ever worked in an office can relate to the inane antics of the employees, particularly the wide-eyed Dwight Schrute. Here’s what we can learn from Dwight about Lead Generation. Dwight Lesson #1 Dwight is … Continued
Everyone who wants to make cold calls, take one step forward? What? No takers?” “Okay, who wants to call everyone on our invite list to the seminar to see if they’re coming?” “What do you mean you’re too busy?” Making those calls is usually not a favorite pastime for your already busy staff, is it? … Continued
The sport of hunting is not really my thing, however, my oldest son lives for deer season. What I have learned from him is that you don’t just head out into the woods, expect the deer to come running to you and start shooting at anything that moves. You have to study your prey, learn … Continued
If you are reading this guide to help you choose between competing B2B Lead Generation Services, I’ll assume that either: A) You currently have no lead generation service provider Or B) You are not satisfied with your current provider If you fall into either category, you will probably be doing a lot of cussing while … Continued
The plop of the lure hitting the water is a satisfying sound. As is often said, “A bad day of fishing is better than a good day at work.” However, that bad day of fishing can get very frustrating as the day drags on and there’s nothing on the stringer. When that happens it doesn’t … Continued
