With this title, you might be expecting me to blurt either Tom Cruise character Lieutenant Daniel Kaffee’s line “I want the truth!” or Jack Nicholson character Colonel Jessup’s “You Can’t Handle the Truth! …” from the movie A Few Good Men. Instead this is about couples’ therapy TRUTH and I’m hoping you don’t think of … Continued
Our very own VP of Strategy, Tom Judge, will deliver two presentations at the DMA’s worldwide annual conference “DMA13” in Chicago in October, 2013. The First: 11 Tips From the Front Lines To Optimize Your Multi-channel Marketing Campaigns This presentation brings Tom back by popular demand to update the members on his speech delivered at … Continued
Over the past six months, I’ve observed a big surge in client requests for inbound response qualification from their marketing automation activities. Marketing Automation (MA) is growing in momentum! The requests have come from our long-time, established clients, as well as fresh, new prospects. People are finally getting it – they understand that they cannot … Continued
The only thing that kept me on the line was astonishment that someone actually was spending money to have this person read such a bad script and expecting some sort of results. I really wanted to know who the company was so I could hop on a plane, fly to wherever they were located, sneak … Continued
Do you know me? If you did, you would say (I know because I asked them on Facebook) I love football, especially the Seattle Seahawks, I am loud, live in champagne world on a beer budget, spiritual, loyal, passionate, my niece thinks I’m both cool and weird, and I am an Adam Smith capitalist (This … Continued
I felt like I was a comedy guest on an evening talk show. Just as I was taking a sip of my coffee, the caller asked me the stupidest question…one I found so hilarious I couldn’t help but spray a mouthful of Folgers across the room. Luckily I wasn’t facing my computer. She stopped her … Continued
In today’s business-to-business sales environment, the process of making a sale has become increasingly complex. If you are selling a product that provides a critical solution for a business, many factors must be addressed in the sales process. Many different stakeholders may have to be involved to acquire and implement your solution. This means that … Continued
